Insights Blog

Connecting customers to not just food but also merchandise is a matter of shifting perceptions of delivery apps’ strengths, according to a new study out of YCCI.

People interpret large differences in percentage as bigger than the equivalent differences in multipliers and absolute numbers — an important insight for those who have to communicate numerical change.
 

With the right model, AI can use video recording of interviews to infer the job candidates who are best-suited to sales jobs.

Behavioral science insights into intrinsic motivation reveal strategies to make New Year’s resolutions not only more achievable but also sustainable.

After the release of ChatGPT, consumers quickly began using the tool to draft complaints to the Consumer Financial Protection Bureau — a development that made settlements in consumers’ favor more likely.

Recently, Mastercard Chief Marketing & Communications Officer, Raja Rajamannar, joined YCCI's Colloquium on Marketing Leadership at Yale SOM. Here are some key takeaways: 

Yale School of Management Associate Professor of Marketing Soheil Ghili's research explores optimal pricing strategy when it comes to offering volume discounts.

YCCI Advisory Board Member, Ramon Soto (Yale SOM '08), SVP and Chief Marketing Officer of Northwell Health, joined the Colloquium on Marketing Leadership series to speak to students about his career and insights along the path from SOM to CMO.

People, by default, believe that a growing population means scarcer resources.